New Episode of The East Wing with Sara Wachter-Boettcher

By Timothy B. Smith ·

This week on The East Wing, I had the absolute pleasure of talking with Sara Wachter-Boettcher. Sara is a Content Strategist, Author of Content Everywhere, Editor of A List Apart, speaker, and a down-to-earth gal. I had the chance to ask her about content strategy and where it fits within the process of making a website, writing a book, the editorial process at A List Apart, and much more.